Lately, a prurient word has gotten a lot of play from marketing hacks all over the wine universe.
I’m talking about naked, which seems to be the magical new marketing buzzword that somehow titillates consumers and persuades them to buy wine. In the wine biz, “naked” denotes wines fermented and aged in stainless steel rather than oak. It’s as if they think they’re getting away with something by using naked to describe a wine unclothed by oak, instead of an unclothed body.
It’s like a bunch of six-year-olds standing in a circle, saying potty words while their parents are out of earshot.
There are dozens of wineries that use this marketing ploy; my rant is directed at the marketing practice in general and not specifically Four Vines. Let’s get it out of our system; chant along with me! Naked, naked, NAKED, NAKED!!
All better? Now we can look at Four Vines Chardonnay, which is actually good of its type.